First there was Taylor Momsen, then Kelly Osbourne, then a trio of unknowns. Now, the youngest daughter of Mick Jagger and Jerry Hall is the new face of Material Girl. Madonna and her daughter Lourdes—who works as the creative force behind the junior’s line—announced the new face today. Georgia told People magazine, “To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing,” she told People. “I’ve always admired Madonna’s style and I’m thrilled to be working with them.”

The line has seen steady growth since its launch last year. It’s expanded across more doors at Macy’s (the US exclusive) and into The Bay in Canada, as well as adding accessories and fragrance to the line. Material Girl will expand into Australia and Europe this Summer.

I think Georgia is the perfect choice. She youthful, interesting and has a good mouth. I’m sure Maddy loves her fucked up teeth. I know I do. Gorgeous. You may have also seen Georgia in ads for Rimmel London or Hudson Jeans as well as editorials in Vogue and Bazaar.

[B&W image by Hedi Slimane; trio photo by Material Girl]