No Sweat, No Candy: Madonna’s Hard Candy Fitness To Release ‘Addicted To Sweat’ Fitness DVD Series
My apologies to all the non-Madonna fans out there, but she’s been in overdrive lately, so I feel I need to bring the updates. Just a couple more Maddy posts and we’ll cool it for a minute, or a second at least.
This latest news comes as a bit of a surprise, but it totally makes sense—she’s releasing fitness DVDs! Now, I’m not going to lie, workout DVDs are something I know very little about. I did once use a Cindy Crawford workout video for about 5 minutes in the 90s and I was cursing Radu for a month.
‘Addicted To Sweat’ is being launched by her global fitness brand, Hard Candy Fitness, which has been opening gyms around the world. The dance-inspired series of videos feature “the exclusive programs previously only available at Hard Candy Fitness clubs.” The Hard Candy site describes those classes as involving “dances that are unique, dynamic, challenging, and fun.”
They also mention they’re based on choreography from Madonna and her tours and videos.
I think it’s brilliant. If any celebrity should have a fitness brand, it’s Madonna.
Check out the trailer for ‘Addicted To Sweat’, after the jump.
No word on release dates just yet, but you can sign-up to receive “pre-release scoops” at the Hard Candy site.