The best store I’ve ever been to is the brilliantly conceived and executed Dover Street Market in London. It’s the creation of Rei Kawakubo and her husband and business partner Adrian Joffe of, what else, Comme des Garçons. About 5 days ago they opened a second location in the Ginza district of Tokyo. If you want to spend money, go to Ginza. And make your first stop DSM, because their site went live today and we get our first glimpse of the “beautiful chaos”. It doesn’t disappoint. It’s 6 floors, and is double the square feet of the London location. Not only do we get all of the various CDG labels (Black, Junya Watanabe, SHIRT, Tricot, etc), we also get a selection of other designer’s as diverse as, A Bathing Ape, Thom Browne, Maison Martin Margiela, Nike, Marni, YSL, and Alexander McQueen. It’s a department store for the avant garde! Of the DSM concept, Rei said:
Okay, so I was in Japan a couple years ago for work. At one point, I needed to review some prototypes at a factory in Asahikawa on Hokkaido. We had some down time so we were wandering around. Little did I know, my life as I knew it, was about to change. A co-worker, who is Japanese, suggested we go into this garishly lit, super busy shop full of little photo booths and some arcade games. It looked interesting, so I was game. We went in. Well, since we were in Japan, needless to say, these were no ordinary photo booths. They were Purikura (プリクラ )! OMG. They’ve been big in Japan for years and are starting to pop up in the US now. For good reason, um, they’re fucking amazing!
Basically, they act like a regular photo booth, but